Hi :)
My name is Alex, a UX designer based in Denmark/Sweden. My design process is business-oriented and grounded in data—the backbone of every carefully considered interface.
MY WORK
An end-to-end research & design case for Joina, a Swedish gamified workout app, which boosted retention and community.
Role: UX/UI designer
A DBaaS (Database-as-a-Service) product design case where solid UX research enabled the long-awaited launch of one of Scandinavia’s largest IaaS providers.
Role: UX/UI designer
I challenged myself with a more unconventional platform, TV screen, designing a high-end digital restaurant experience focused on brand, visuals, and streamlined usability.
Role: UI designer
My passion for understanding and helping people, combined with my experience running my own business, drive my design process.
TESTIMONIALS
“Alexander joined us during a pivotal time in our product development journey. His thoughtful approach provided a strong foundation for the next phase and enhanced stakeholder engagement. Alexander’s calm, methodical nature and his ability to listen and adapt made a real impact. He consistently applied UX principles in a way that was grounded, collaborative, and goal-oriented.”
— Alexander Castro, Head of Product at Glesys
“I had the pleasure of working with Alexander during his internship on my team at Glesys as a UX designer. From day one he felt like a natural part of the group—kind, caring, and easy to collaborate with. He quickly got up to speed with our business and showed a great understanding of the context we work in. He also took initiative in contacting and interviewing existing customers, bringing back valuable insights that helped shape our work. It was a real pleasure working with him.”
— Alexander Hansson, UI Designer/Developer at Glesys
“I had the pleasure to work with Alexander through our project collaboration with Hyper Island on Rapid Research & Prototyping, and I would highly recommend Alexander. His leadership was evident in his ability to keep the project on track, meet deadlines, and handle challenges. He kept everyone well-informed with clear updates. Despite the collaborative nature of the project, Alexander's vital role was clear. I am confident in his ability to bring the same professionalism and enthusiasm to future endeavors.”
— Leonie Sterner Sazesh, CEO of JOINA