Hi :)

My name is Alex, a UX designer based in Denmark/Sweden. My design process is business-oriented and grounded in data—the backbone of every carefully considered interface.

My passion for understanding and helping people, combined with my experience running my own business, drive my design process.

MY WORK

An end-to-end research & design case for Joina, a Swedish gamified workout app, which boosted retention and community.

View Case Study

Role: UX/UI designer

A DBaaS (Database-as-a-Service) product design case where solid UX research enabled the long-awaited launch of one of Scandinavia’s largest IaaS providers.

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Role: UX/UI designer

I challenged myself with a more unconventional platform, TV screen, designing a high-end digital restaurant experience focused on brand, visuals, and streamlined usability.

View Case Study
View My Other Work

Role: UI designer

TESTIMONIALS

  • Alexander joined us during a pivotal time in our product development journey. His thoughtful approach provided a strong foundation for the next phase and enhanced stakeholder engagement. Alexander’s calm, methodical nature and his ability to listen and adapt made a real impact. He consistently applied UX principles in a way that was grounded, collaborative, and goal-oriented.

    Alexander Castro, Head of Product at Glesys

  • I had the pleasure of working with Alexander during his internship on my team at Glesys as a UX designer. From day one he felt like a natural part of the group—kind, caring, and easy to collaborate with. He quickly got up to speed with our business and showed a great understanding of the context we work in. He also took initiative in contacting and interviewing existing customers, bringing back valuable insights that helped shape our work. It was a real pleasure working with him.

    Alexander Hansson, UI Designer/Developer at Glesys

  • "Working with Alex has been an absolute pleasure, and his commitment to his work is truly inspiring. He is not only incredibly hardworking but also meticulous in his attention to detail, ensuring that every aspect of the project is thoroughly considered. What sets Alex apart is his genuine love for people and his sincere care for those around him. This empathy allows him to deeply understand users, which makes him an exceptional UX designer."

    Anu Manjusha Rajan, UX Designer & Art Director

  • “I’ve known Isi for 6 months, and have had the pleasures of both having him on my team and being represented by him to Hyper Island’s Program Steering Committee. Isi is an empathetic listener, a patient tutor, and a problem solver. His kindness puts others at ease and his work ethic ensures high quality projects are delivered on time. During our projects together, Isi went from knowing almost nothing about UX Design to having conducted user research, designing, and testing flows for a very happy client.”

    Nadine LaPonza, UX Designer

  • I had the pleasure to work with Alexander through our project collaboration with Hyper Island on Rapid Research & Prototyping, and I would highly recommend Alexander. His leadership was evident in his ability to keep the project on track, meet deadlines, and handle challenges. He kept everyone well-informed with clear updates. Despite the collaborative nature of the project, Alexander's vital role was clear. I am confident in his ability to bring the same professionalism and enthusiasm to future endeavors.

    Leonie Sterner Sazesh, CEO of JOINA

  • Isi is an amazing teammate and an even more wonderful person! So dedicated to his work and is amazing at everything he does. Couldn't ask for a better person to work with! 🤸‍♀️💪

    Anna Johansson, UX Designer